Don't run ensnaring bridge. No, seriously I'm advocating against this card. If it's destroyed by the opponent or removed you've done nothing to further your gameplan and it costs three mana. You're tapping out to cast something that does nothing for our consistent game plan which is reducing the player to zero. That is the plan.
As I stated before, I am beginning to suspect a lot of WotC's sales numbers for boxed product are based on purchases from large MTG retailers like SCG, who sell a large inventory of singles. I don't think regular customer purchases contribute to WotC's sales as much as it might have 10 years ago. So, even if regular customers don't buy boosters or product, as long as customers buy singles from these retailers, these retailers will keep ordering, which increases WotC's sales numbers.