What makes this feel like a cash grab to you? Yeah, it's a product they sell for money, but it's not like secret lairs or the 30th anniversary thing. It's just a mediocre product most of us will ignore. Not really a cash grab. Just a middling product in a year overstuffed with other products.
I'm not trying to say Wizards can do no wrong. But what's actually wrong with this? Some of the new cards are kinda cool. I'll buy as much of it as I did the last jumpstart. Which is none. But this doesn't feel like them milking the cow to death to me. Just feels unnecessary with all the other releases.