Quote from Colt47 »
6) Getting way too involved in gender / racial politics. Basically, they are trying to create a positive company image, but by doing this they are also making people ask if there is a problem in the first place and magnifying it. This is especially true with how youtube gives a voice to hecklers and those that thrive on controversy.
It's the saddest thing. They're trying so very, very hard to create a positive image but they've bet on the wrong horse and they keep putting down more and more money on that horse. WotC seems to be unaware of the culture shift that's been happening over the past year(s). People have become fed up with identity politics, and people are using their wallets to show it. Look at Marvel Comics, which saw a massive drop in sales earlier this year. Look at Hollywood, which just had its worst summer in over two decades. (Note that this was even *before* Weinstein and the similar scandals.) The movies that did manage to do well generally 1) didn't have clear political overtones and 2) did have lead actors wise enough to keep their pie holes shut on the topic of politics. That Magic movie in the making? WotC has a bad rep when it comes to involvement in politics. That movie won't draw the numbers WotC hopes it'll draw.
What makes it even worse for WotC is that they have to draw their new players from Generation Z.
Generation Z has been described as the most conservative generation in over 80 years. It's the generation that's avoiding the most notoriously liberal colleges. It's the generation that mocks their Millenial teachers. It's also a very money-oriented and entrepeneurial generation that doesn't take any crap from anyone.
This is the generation WotC has to draw their new players from, and the positive company image WotC *thinks* it has is actually a pretty bad company image to have when trying to appeal to this generation.