Only if it shares its name with a card (which very few actually do). Most tokens, like Zombies, or Goblins, or Elves cannot be named as they are not cards.
The release of Innistrad: Crimson Vow changed the rules on token names.
Now, unless the effect that creates a token specifies a name (or creates a token "that's a copy" of another object [C.R. 707.2]), that token has the same name as its subtypes plus the word "Token" (new C.R. 111.4). For example, tokens created with Splintering Wind are now named "Splinter Token", not just "Splinter" anymore (the latter is the name of a card in the Oracle card reference, but the former is currently not).
In particular, at the time of this writing, there is no card name in the Oracle card reference with the word "Token".
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MTGO/MTGA: Tyclone
My Primers ~ GWx Vizier Company ~ Knightfall ~ RG Eldrazi ~ Green's Sun's Zenith
More Brews ~ Modern Four Horsemen ~ Gitrog Dredge
There is no card named "elf warrior", "goblin", "zombie army" or "treasure", so you can't choose those names.
You can choose "Splinter", "Spark Elemental" or "Ajani's Pridemate", because those are card names.
If you do so you will also have protection from tokens with those names (respectively created by: Splintering Wind, Sparkspitter, and Ajani, Strength of the Pride).
Now, unless the effect that creates a token specifies a name (or creates a token "that's a copy" of another object [C.R. 707.2]), that token has the same name as its subtypes plus the word "Token" (new C.R. 111.4). For example, tokens created with Splintering Wind are now named "Splinter Token", not just "Splinter" anymore (the latter is the name of a card in the Oracle card reference, but the former is currently not).
In particular, at the time of this writing, there is no card name in the Oracle card reference with the word "Token".