Wizards can still set MSRP at $100 and offer them to stores at $20 if they want, right? And yes, I understand Wizards isn't technically setting the price, because legally they can't; I'm not stupid.
At this point it doesn't matter though, Wizards still got the same amount of money as they did with the $35 MSRP but now it makes everything look bad by having the MSRP so much higher than it should be.
My local store sold them at MSRP to make customers happy.
Calling people stupid for not gouging you on purchases is not only douchey, its ********. Let stores charge what they want, and be happy when they throw you one for cheap.
If you want these From the Vault sets to be sold at reasonable prices, the people to complain to are Wizards, who causes the prices to be inflated by printing them far short of demand. I don't blame stores for charging a realistic price for them. It's not like game stores are tremendously profitable to begin with.
If Wizards insists on deliberately making these things "chase" items, they should at least set a realistic MSRP so stores who inevitably charge the actual market value of them don't come off as looking like such price gougers.
My store didn't even get any Exiled, because the only way they managed to sell Dragons was to the only two people that seemed aware of its existence, and even then, the two of us got it at from the owner for retail price after they cycled through eBay twice at $100.
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Underling Ethu's 263rd report read simply "Yes, my lord.Overwhelmingly, my lord." This marked the end of the Mirran-Phyrexian War.
My local stores also sold them at $100 a piece due to the fact that star city was buying them. But at the same time most of them sold out anyways. In my honest opinion, stores selling them at MSRP were stupid. Think about it, if you could earn an extra $65 to help keep your store running would u not.
B&M stores stay in business on strength of reputation and recurring customer base. Most things people can get at a B&M they can get cheaper online, so store owners need to be aware that people are choosing to spend more money at the store because of other factors (like in-store events, community, customer service, or even just supporting B&M stores on general principle).
Moreover, everyone you piss off will tell at least ten other people about what pissed them off, but you have to seriously make someone's day to get them to talk to friends about how awesome your store is. In other words, if people start to get the impression that your store is a gouge with no care whatsoever for your customers, that impression will spread and there's very little you can do to stop that sort of bad publicity from spreading.
If you sell FTV:E at MSRP, you're still making a profit (MSRP is traditionally set so that everyone can make money on the thing, so it includes cost of production, cost of shipping, a comfortable estimate for the likely overhead cost of just having the thing take up shelf space in a store, and padding for profit margins for both manufacturer and retailer), but you're also not gouging your customers. Sell it ABOVE MSRP, though, and you're likely to lose not just the one guy that was going to buy the product (and probably many more products in the future), but you're also losing everyone that guy tells about how your store doesn't respect customers.
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At this point it doesn't matter though, Wizards still got the same amount of money as they did with the $35 MSRP but now it makes everything look bad by having the MSRP so much higher than it should be.
Calling people stupid for not gouging you on purchases is not only douchey, its ********. Let stores charge what they want, and be happy when they throw you one for cheap.
If Wizards insists on deliberately making these things "chase" items, they should at least set a realistic MSRP so stores who inevitably charge the actual market value of them don't come off as looking like such price gougers.
B&M stores stay in business on strength of reputation and recurring customer base. Most things people can get at a B&M they can get cheaper online, so store owners need to be aware that people are choosing to spend more money at the store because of other factors (like in-store events, community, customer service, or even just supporting B&M stores on general principle).
Moreover, everyone you piss off will tell at least ten other people about what pissed them off, but you have to seriously make someone's day to get them to talk to friends about how awesome your store is. In other words, if people start to get the impression that your store is a gouge with no care whatsoever for your customers, that impression will spread and there's very little you can do to stop that sort of bad publicity from spreading.
If you sell FTV:E at MSRP, you're still making a profit (MSRP is traditionally set so that everyone can make money on the thing, so it includes cost of production, cost of shipping, a comfortable estimate for the likely overhead cost of just having the thing take up shelf space in a store, and padding for profit margins for both manufacturer and retailer), but you're also not gouging your customers. Sell it ABOVE MSRP, though, and you're likely to lose not just the one guy that was going to buy the product (and probably many more products in the future), but you're also losing everyone that guy tells about how your store doesn't respect customers.